Revolutionizing Financial Services: The Strategic Alliance Between PayPay and Binance Japan

Innovating Cashless Payment Experience

Tokyo, Japan — October 9, 2025 — A transformative alliance has been announced between Binance Japan, a subsidiary of the globally renowned blockchain ecosystem leader Binance, and PayPay Corporation, a subsidiary under the SoftBank Group and a leading figure in Japan’s financial services industry. This alliance marks a defining moment in the intersection of cashless payments and digital assets. PayPay, with over 70 million users of its cashless payment service, has acquired a 40% stake in Binance Japan.

This strategic partnership looks to meld PayPay’s expansive user base and its established experience in Japan’s cashless infrastructure with Binance’s globally recognized blockchain innovation prowess. Together, they aim to pioneer a seamless and innovative financial experience for Japanese users by integrating cashless payment methods with digital assets.

Collaborative Benefits and Future Prospects

This collaboration will capitalize on the complementary strengths of each entity to develop groundbreaking products and services while advancing technology integration. In its initial phase, the alliance will explore several ventures, such as:

• Enabling users to purchase cryptocurrencies using “PayPay Money” through the Binance Japan App
• Providing Binance Japan users with the option to withdraw their digital assets into “PayPay Money”

By leveraging Binance’s global experience and cutting-edge blockchain technologies, Binance Japan is committed to fostering a secure and reliable trading environment. This partnership is poised to infuse the digital financial market in Japan with renewed vigor and innovation.

A Unified Vision for a Digital Future

Masayoshi Yanase, Executive Director of PayPay, emphasized the strategic vision behind this investment, highlighting PayPay’s history of leveraging smartphone technology to advance digital finance. The alliance with Binance Japan is expected to broaden the reach of PayPay’s convenient and secure platform, offering diversified financial solutions to Binance’s users.

Gouji Chino, General Manager of Binance Japan, described this strategic alliance as a pivotal step toward advancing Japan’s digital financial ecosystem. By combining PayPay’s substantial user base with Binance’s innovative offerings, they anticipate enhancing the adoption and application of Web3 technologies across Japan, ensuring users receive secure and integrated digital asset services.

About PayPay

PayPay Corporation provides a widely adopted cashless payment service in Japan, functional across various sectors, from retail to utilities. In addition to facilitating everyday transactions, PayPay extends its capabilities to transfer and investment services, thus diversifying its application beyond traditional payments. For continual support, it offers year-round customer service and has a compensation mechanism for unauthorized transactions. More details can be found on their official website.

About Binance

Binance stands as a global leader in the blockchain ecosystem and as the world’s largest cryptocurrency exchange by trading volume and registered users. Trusted by over 280 million users worldwide, Binance offers a comprehensive suite of services ranging from trading and finance to education and philanthropy. Committed to advancing financial freedom and inclusivity globally, Binance continues to innovate across multiple sectors.

About Binance Japan

A subsidiary of Binance, Binance Japan operates as a registered crypto asset exchange in Japan’s Kanto region, offering spot trading and financial services since August 2023. For more information, visit the official website.