In the dynamic world of decentralized finance, strategic alliances and well-timed moves can shift market dynamics significantly. Native Markets recently made waves by securing the issuance rights for Hyperliquid’s much-anticipated stablecoin, USDH, outpacing renowned contenders such as Paxos and Ethena. This victory is especially notable due to the backing of Stripe, through its strategic acquisition of Bridge.
A Competitive Showdown for USDH Issuance
Hyperliquid’s innovative on-chain auction attracted a who’s who of the crypto space, eager to win the prestigious right to issue their stablecoin. Among the bidders were industry heavyweights Paxos and Agora, with pitches promising stellar conditions to Hyperliquid. Paxos proposed operating without profit until USDH reaches a valuation of $1 billion, while Agora offered 100% revenue sharing with Hyperliquid.
Native Markets’ Winning Strategy
Partnered with Stripe’s Bridge, Native Markets emerged victorious by leveraging their sophisticated execution strategy, impressing Hyperliquid’s validators. Their plan includes a phased rollout of USDH, starting with a closed test to ensure system stability and a dual reserve model that secures funds both on-chain and off-chain. Their revenue share strategy further ties USDH’s success to the growth of Hyperliquid’s ecosystem, creating a tightly-knit financial symbiosis.
Stripe’s Aggressive Entry into Stablecoins
In a significant stride toward reinforcing its crypto infrastructure footprint, Stripe acquired Bridge earlier this year for $1.1 billion. This move granted Stripe regulatory leverage in the form of money transmitter licenses across 30 states in the U.S., a strategic advantage they’re now employing through Native Markets. By facilitating the integration of Bridge’s compliance strengths, Stripe has positioned itself as a key player in the stablecoin arena.
Industry Reactions and Market Implications
While some like Agora’s Nick van Eck criticize the decision for potentially undermining decentralization principles, others see it as a bold strategic alliance. Meanwhile, Circle, which dominates Hyperliquid’s current stablecoin supply with USDC, maintains an unaffected stance. However, the launch of USDH could potentially redirect capital flows within the stablecoin market, signaling a shift that could affect existing hierarchies.
Overall, Native Markets’ partnership with Stripe to issue USDH marks a significant development in the crypto realm. This collaboration not only impacts the market dynamics but also exemplifies the intricate dance of innovation, regulation, and competition in the fast-evolving landscape of digital currencies.

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