Coinbase’s $25 Million NFT Purchase Sparks Revival of Iconic Crypto Podcast ‘UpOnly’

In a surprising turn of events, Coinbase’s acquisition of a $25 million ‘UpOnly’ NFT from crypto personality Cobie has set the stage for a remarkable comeback of the famed podcast, ‘UpOnly’. Known for its candid and humorous take on the crypto world, the podcast disappeared three years ago, but like a phoenix, it’s rising again thanks to this high-profile transaction.

The $25 Million NFT That Changes Everything

Blockchain data reveals that Coinbase bought the ‘Up Only Television Season Pass’ NFT, valued at $25 million in USDC. This acquisition is a testament to the brand’s commitment to engaging with crypto culture and experimenting with decentralized assets in a way that pushes boundaries.

Months prior, Cobie, faced with constant requests to relaunch ‘UpOnly’, jokingly minted the NFT. The terms humorously stated: purchase this NFT and I’ll bring the show back for at least eight episodes. No one might have thought Coinbase CEO Brian Armstrong would actually call his bluff.

Cobie’s Humorous Resignation to Destiny

Known for his sharp wit, Cobie could only muster an “Ah man wtf,” as he contemplated revisiting a project from his past. Now older, with some grey hairs to show for it, he wondered aloud if a series rebranding was in order, joking about ‘Unc Only’ as a fitting evolution.

This NFT was initially priced to stay out of reach, as Cobie deliberately attached zeros to ensure it wouldn’t sell. Now, faced with this reality, he’s humorously doubting his ambitions.

Meanwhile, Cobie’s considerations for new guests reflect the vibrant dynamics of the crypto space, hinting at potential conversations with industry leaders like Jeff of Hyperliquid and Arthur Hayes.

The Cultural Significance of ‘UpOnly’

From 2021 to 2022, ‘UpOnly’ was the go-to podcast for candid, often controversial insights into the crypto boom’s highs and lows, featuring industry giants from Vitalik Buterin to Do Kwon. Its unscripted narratives caught the imaginations of listeners, encapsulating the optimism and chaos of the crypto community.

In the aftermath of the FTX collapse and the financial disruptions, ‘UpOnly’ went off air. However, its return marks more than just a nostalgic revival; it’s an ongoing narrative of the crypto evolution, reflecting both its struggles and triumphs.

A Return to the Roots of Crypto Culture

The reemergence of ‘UpOnly’ is more than entertainment; it’s a reinstatement of a platform that echoes the raw, unfiltered spirit of the crypto universe. As remarked by influential crypto voices, ‘UpOnly’ was iconic because it represented the liberty and resilience of people-driven blockchain innovation.

While the heyday of 2021’s crypto gold rush is behind us, ‘UpOnly’s’ return promises to reignite that infectious energy within the crypto community once more.