Animoca Brands Joins the Bitcoin Treasury Movement with $100M Strategic Investment in U.S.-Listed DDC

Web3 investment powerhouse Animoca Brands has entered the growing arena of Bitcoin treasury-backed firms through a major strategic collaboration with DDC Enterprise Limited (NASDAQ: DDC), a U.S.-listed company focused on Asian culinary products.

Animoca Brands and DDC Sign $100M Bitcoin Strategy MoU

DDC Enterprise Limited, a New York-based company founded in 2012, operates consumer brands such as DayDayCook, known for promoting Asian food culture and healthy ready-to-eat meals.

Recently, DDC has added Bitcoin to its corporate treasury, acquiring 368 BTC at an average cost of $90,764 per coin. This move reflects a growing trend among listed companies embracing crypto assets as part of their long-term financial strategy.

To accelerate its vision, DDC has signed a $100 million memorandum of understanding (MoU) with Animoca Brands, a leading Hong Kong-based blockchain and gaming investor. As part of the collaboration, DDC will launch a “Bitcoin Vision Committee”, chaired by Yat Siu, co-founder of Animoca Brands, who will serve as a strategic advisor.

Siu’s role is to provide high-level guidance to ensure DDC’s Bitcoin operations align with global best practices and long-term value creation.

From Gaming Giants to Bitcoin Treasuries: The Rise of Celebrity-Backed Crypto Firms

DDC’s partnership with Animoca is part of a broader wave of companies integrating Bitcoin and other crypto assets into their capital strategy — often under the guidance of high-profile figures from tech and finance.

Other recent examples include:

• SharpLink Gaming: Led by Joe Lubin, co-founder of Ethereum, the company reportedly enjoys preferential ETH acquisition through ties with the Ethereum Foundation.
• BitMine: A Bitcoin mining firm chaired by Tom Lee, co-founder of Fundstrat and a well-known Wall Street strategist.
• SRM Entertainment: Receives advisory support from Justin Sun, founder of TRON, as it expands its blockchain and entertainment initiatives.

These celebrity-backed ventures often benefit from media attention, favorable stock performance, and the strategic edge their advisors bring — not to mention the opportunity for equity participation at discounted valuations. Animoca’s latest move reflects both strategic foresight and a growing appetite to shape the future of crypto-financed business models.

🔴 Risk Disclaimer: Cryptocurrency investments are highly volatile and carry significant risk. You may lose your entire investment. Always conduct due diligence and consult a financial advisor.