Faker Becomes the Face of Upbit Amidst a High-Stakes Crypto and Gaming World

Faker and Upbit Join Forces in a Cryptocurrency Surge

In the ever-evolving world of cryptocurrency and gaming, a new partnership rises to capture global attention. South Korea’s largest virtual currency exchange, Upbit, has appointed Lee “Faker” Sang-hyeok, the iconic gamer from the League of Legends team T1, as its ambassador. Through a promotional video, Faker, clad in a crisp white shirt, delivers a powerful message about bravery and pioneering uncharted paths. “To me, the unknown is not frightening,” he states, symbolizing the adventurous spirit that resonates with many young crypto enthusiasts.

The video showcases more than just his gaming skills; it explores his multifaceted personality, incorporating elements of music and literature, with frequent glimpses of him using Upbit. This highlights the growing trend among South Korea’s youth, engrossed in cryptocurrency.

A Double Feature: LCK Finals and Crypto Excitement

Backed by parent company Dunamu, which counts South Korean giant Kakao among its investors, Upbit is set to launch an exciting campaign offering tickets to the upcoming LCK (League of Legends Champions Korea) finals. This event, a centerpiece in the eSports calendar, is scheduled to take place at Inspire Arena in Incheon on September 28th at 2:00 PM KST.

The LCK standings currently see Gen.G leading with a flawless record, while Hanwha is firmly in second place. T1, despite holding third with 11 wins and 7 losses, remains in the spotlight, driven by Faker’s storied reputation and this new high-profile endorsement.

Faker’s collaboration with Upbit is more than a marketing stunt; it’s a reflection of the intersection between gaming culture and cryptocurrency, two fields where risk-taking is an integral part of success. As these worlds continue to intertwine, this partnership helps forge a new norm, encouraging others to embrace innovation and push boundaries.